Why New Builds Often Beat Resale in 2026 - A Resale Agent’s Guide to Builder Deals, Part 2
Part 2 moves from opportunity identification into client management, negotiation, and execution. It shows resale agents how to work as a team with an onsite builder representative while continuing to protect the buyer's interests and remain actively involved throughout the decision.
The session explains how to prepare buyers before visiting a community, introduce them to the onsite professional, communicate needs and budgets clearly, and manage the “handoff” without disappearing. It explores the operational advantages of builder transactions, including onsite support and coordinated construction-to-closing processes, while also examining the limits of negotiation. Agents learn why starting only with price can reduce flexibility and how closing-cost credits, rate buydowns, upgrades, appliances, lots, and other incentive categories may create more meaningful value. The webinar also considers builder-lender requirements, inventory and construction risk, investor policies, and the long-term potential of becoming a recognized new-home specialist.
What You'll Learn
• How to prepare a buyer and collaborate effectively with the onsite representative.
• How to remain the buyer's advocate while using the builder team's process and expertise.
• How to negotiate across incentives, financing, upgrades, and closing costs—not price alone.
• How builder relationships can support a repeatable new-construction specialty.
Pause, rewind, and resume anytime. No scheduled start.
Kimberly Mackey is the founder of New Homes Solutions Consulting, LLC. Kimberly brings over two decades of experience as a senior-level residential home building and real estate executive. She has earned the reputation of being the "New Homes expert with real-world SOLUTIONS" in a competitive and rapidly changing sales environment.
Kimberly is an accomplished and sought-after national speaker and published author of many Sales and Leadership articles. Her expertise is in creating Sales Management and Training Solutions for home builders nationwide. Kimberly's experience includes working with Builders and Developers of all sizes – from local/regional companies to publicly traded national companies. She also works with REALTORS® and Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership program with Berkshire Hathaway Florida Properties. This cutting-edge REALTOR®/Builder program generated $135 million in NEW home sales alone last year! Her broad experience and expertise in many disciplines within the building industry bring a unique perspective on how all parts should work together to create the whole.
She is an active leader at the National Association of Home Builders (NAHB), currently serving as the Chair of the National Associates Committee. She is a past chair of the National Sales and Marketing Council. Mackey is a Delegate on the National Leadership Council and an Associate Director for the Florida Home Builders Association (FHBA), representing her local Tampa Bay Builders Association chapter. She is a past Chair and Life Director of the FHBA's Sales and Marketing Council and TBBA's Sales and Marketing Council. Kimberly is the 2020 John P. Hall Award recipient for lifetime achievement in sales and marketing, the 2017 Associate of the Year for the Florida Home Builders Association, and a two-time recipient of the SMC Member of the Year. She is a member of the National Association of REALTORS® and Professional Women in Building, and she is the host of the National Award-winning "Head-to-Head" live program and the co-host of the National Award-winning "Sales & Marketing Power Hour."
Sabine is an award-winning writer, producer, coach, and moderator who has delivered over one million courses and helped hundreds of thousands of agents—alongside her clients and partners—accelerate their success. As the founder and CEO of Hiveologie and a four-time running RISMedia Newsmaker Trailblazer, she is one of the original innovators and architects of real estate learning. Always looking to improve and links between business performance and learning methodology in the most practical terms, Sabine and her team began the task of reinventing elearning, with the Agent experience in mind.