How to Host Real Estate Webinars & Local Events for Lead Generation
Educational events give real estate professionals a powerful way to create value, demonstrate authority, and meet prospects in a setting that feels helpful rather than sales-driven. This webinar shows how to use online sessions, office seminars, and community events as lead magnets that feed a broader relationship and follow-up strategy.
The session covers topic selection, event positioning, promotion, partnerships, hosting, and conversion. You will learn how to identify timely problems people already care about, frame titles around specific needs rather than generic subjects, and collaborate with lenders, local businesses, or other experts to expand reach and credibility. Practical guidance includes welcoming attendees, structuring the discussion, encouraging questions, testing promotional messages, using community groups, and creating a clear next step such as a consultation or related resource. The webinar also addresses event frequency, live versus recorded experiences, and how to connect every event to email, social content, CRM follow-up, and future invitations.
What You'll Learn
• How to select an event topic based on real market questions and pain points.
• How partners, community groups, advertising, and content can support attendance.
• How to structure an event that builds authority without turning into a sales pitch.
• How to create a clear call to action and follow-up sequence after the event.
Pause, rewind, and resume anytime. No scheduled start.
Sabine is an award-winning writer, producer, coach, and moderator who has delivered over one million courses and helped hundreds of thousands of agents—alongside her clients and partners—accelerate their success. As the founder and CEO of Hiveologie and a four-time running RISMedia Newsmaker Trailblazer, she is one of the original innovators and architects of real estate learning. Always looking to improve and links between business performance and learning methodology in the most practical terms, Sabine and her team began the task of reinventing elearning, with the Agent experience in mind.
