The Irresistible Prelisting Package - Win Trust Before You Ever Walk in the Door
The listing presentation begins before an agent enters the seller's home. A thoughtful prelisting package can establish professionalism, answer early questions, reduce uncertainty, and show the seller what working with you will feel like. This webinar explains how to build and use that package as a strategic first step rather than simply sending a CMA.
The session covers the elements that help sellers evaluate an agent with confidence: personal and brokerage credentials, team support, testimonials, relevant results, neighborhood and property research, a clear marketing plan, communication expectations, timelines, and a seller preparation checklist. It also addresses how newer agents can use brokerage resources without misrepresenting experience, how to research zoning and local factors, and why real examples of campaigns and client outcomes strengthen credibility. Participants learn to personalize the package, set the stage for realistic pricing and transaction costs, and arrive at the appointment prepared to listen. The goal is not to overwhelm sellers with a speech, but to make the next conversation more useful and client-centered.
What You'll Learn
• What to include in a professional, seller-focused prelisting package.
• How to demonstrate support, proof, and preparation at any career stage.
• How research, marketing timelines, checklists, and cost expectations reduce uncertainty.
• How to use the package to support a listening-based listing consultation.
Pause, rewind, and resume anytime. No scheduled start.
Ginger has completed millions of dollars in real estate transactions and has many years of experience in tenant and landlord representation, commercial development, and market and financial analysis for investment properties. Ginger also owns investment properties, and she has a unique perspective on investment holdings from having hands-on experience as an investment owner. Ginger is also a very experienced and popular instructor and has instructed commercial and residential classes for Texas agents, brokers, underwriters, and investors for years. Ginger is committed to helping agents grow their businesses and assisting them in their pursuit of excellence in the real estate industry. Together, we are launching a new program to acquire the knowledge to truly become a modern multi-unit investment property specialist in the areas of single-family residential, multi-family, fractional ownership, and multi-generational homes. This is the definitive course and complete guide for you to develop multiple income streams for yourself and for your clients. Students will learn the basics and beyond to facilitate their first or 25th investment property purchase. We are fortunate to soon be launching the definitive Investment Property Specialist Course created by Ginger Unger for this current market.
Sabine is an award-winning writer, producer, coach, and moderator who has delivered over one million courses and helped hundreds of thousands of agents—alongside her clients and partners—accelerate their success. As the founder and CEO of Hiveologie and a four-time running RISMedia Newsmaker Trailblazer, she is one of the original innovators and architects of real estate learning. Always looking to improve and links between business performance and learning methodology in the most practical terms, Sabine and her team began the task of reinventing elearning, with the Agent experience in mind.