AI Series - How to Get Recommended by AI in 2026
The way buyers and sellers search for real estate expertise is changing. Instead of relying only on traditional Google searches, consumers are increasingly asking AI tools direct questions about where to live, what to buy, and which real estate professional can help them. This webinar explains what that shift means for agents who want to remain visible, credible, and discoverable as AI-generated answers become part of the customer journey.
The session moves beyond old keyword-only tactics and explores how agents can create useful, citable content that demonstrates real local knowledge. You will learn why consistent profiles, strong reviews, original insights, current market information, and a clear human voice help AI systems recognize genuine authority. The discussion also covers semantic search, question-based content, video and community platforms, practical uses of AI tools, and the importance of reviewing AI-assisted work for accuracy, fair housing, and professional standards. The goal is not to sound more like a machine; it is to make your real expertise easier for both people and AI systems to understand and recommend.
What You'll Learn
• How AI-driven search differs from traditional keyword-based SEO.
• What makes an agent's expertise credible, current, and citable online.
• How reviews, local content, consistent profiles, video, and original insights strengthen visibility.
• How to use AI as an implementation tool while preserving judgment, personality, and ethical guardrails.
Pause, rewind, and resume anytime. No scheduled start.
Amy is a long-time trainer, coach and speaker, teaching industry professionals how to improve their real estate business. She is now consulting with various proptech and real estate firms through her learning and consulting company Curated Learning. She applies her expertise to helping agents and organizations with new agent and top agent programs. Her core expertise lies in new agent, technology, value proposition, finance and sales strategies. Her programs are available for live delivery as well as on demand elearning delivery.
Amy is also active as a member on NAR’s committees, Data Strategies, Federal Technology Policies as well as the Women’s Council of REALTORS® and various training organizations. Amy has also been an active REALTOR® for the whole of her career. She recently was VP of learning for the Realogy Expansion Brands where she managed the skill learning opportunities for brokers and sales associates.
Sabine is an award-winning writer, producer, coach, and moderator who has delivered over one million courses and helped hundreds of thousands of agents—alongside her clients and partners—accelerate their success. As the founder and CEO of Hiveologie and a four-time running RISMedia Newsmaker Trailblazer, she is one of the original innovators and architects of real estate learning. Always looking to improve and links between business performance and learning methodology in the most practical terms, Sabine and her team began the task of reinventing elearning, with the Agent experience in mind.